Advance Your Business Career

Ensure you have the skills and knowledge to make your new business a success with the Entrepreneurship & Innovation course. You will learn how to evaluate and pursue your business ideas and gain the ability to think like an entrepreneur and innovate how to approach your business.

Through this course, you will be able to identify business opportunities, take steps to bring them to fruition, and put together a strong business plan to strike the right deals.

Wednesdays (6 - 9 PM) - Feb 7, 14, 21, 28 & Mar 6, 13, 20, 27 – Robert Opoku

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As more of how your business is promoted moves online, such as online ads and e-commerce, it is imperative to become more knowledgeable about digital marketing. With this course, you will gain insights on how to grow your business through digital marketing. It all starts with a lead-generating website. Then, you will learn about creating effective content platforms, boosting your business through Search Engine Optimization and standing out with social media engagement. Other aspects of digital marketing covered in this course include reputation management, email marketing, and Paid Online Advertising (PPC), so you can learn how to use these online tools to your advantage.

Wednesdays (6 - 9 PM) – Feb 7, 14, 21, 28 & Mar 6, 13, 20, 27 - Peter DeWit

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When it comes to business, everything starts with strategy, including your marketing. Without a marketing strategy, you could be investing in ineffective tactics and attracting the wrong customers. This marketing strategy course focuses on how businesses, especially small and medium-sized enterprises (SMEs), navigate marketing to attract and retain the right customers that will help their business grow. The course will provide hands-on, easy-to-follow marketing strategy ideas. The course focuses on:

• Understanding who your customer is, and how to attract and retain those customers
• How to develop a strategic marketing plan
• How to create a retail marketing strategy
• Integrated marketing communications for SME's strategic growth tools, such as:
  • Boston Consulting Group (BCG) growth matrix
  • Ansoff matrix
  • Competitor analysis/generic strategy
  • Social media marketing plan

Mondays (6 - 9 PM) - Feb 5, 12, 19, 26 & Mar 4, 11, 18, 25 - Kwame Adom

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Bookkeeping is the backbone of any business, providing a reliable measurement of your performance. When you complete this course, you will be able to record and maintain business transactions while complying with the Generally Accepted Accounting Principles (GAAP). You will also learn how to efficiently use accounting software to keep track of your business records and simplify reporting. With the Bookkeeping and Taxation for Small Businesses course, you will be able to maximize your business’ income and cash flow through basic personal and corporate taxation principles.

It is important to learn these aspects of your business to ensure you are financially successful.

Tuesdays (6 - 9 PM) – Feb 6, 13, 20, 27 & Mar 5, 12, 19 & 26 - Brenda Potorieko

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With digitization and more aspects of business moving online, protecting that data has become more critical than ever. This course provides you with the best ways to protect organizations' and individuals’ private information against attacks, such as malicious code, phishing scams, back doors, password cracking, denial-of-service, and social engineering that continue to become more sophisticated. You will gain valuable and up-to-date skills to keep businesses safe online.

Thursday (6 - 9 PM) – Feb 8, 15, 22, 29 & Mar 7, 14, 21, 28 - Ebenezer Sackey

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Bookkeeping is the backbone of any business as it provides you with a reliable measurement of your performance. When you complete this course, you will be able to record and maintain business transactions while complying with the Generally Accepted Accounting Principles (GAAP). You will also learn how to efficiently use accounting software to keep your business records and simplify reporting. You will also discover how to maximize your business’ income and cash flow through basic personal and corporate taxation principles.

Learning these aspects of your business is important to ensure you are financially successful.

Tuesdays (6 - 9 PM) – Feb 6, 13, 20, 27 & Mar 5, 12, 19 & 26 – Brenda Potorieko

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Poor financial management is one of the main reasons companies close their doors before they even reach five years in business. Unfortunately, many businesses and business owners are not properly equipped to manage their finances. Now you can gain the in-demand skills to support your business. Through this course, you will find solutions to the common financial management problems faced by small businesses. Learn about the importance and the tools associated with financial planning and investment, financing, financial decisions, cash flow management, profitability and growth, and other important topics to help businesses succeed for years.

Fridays (1 – 4 PM) Feb 2, 9, 16, 23 & Mar 1, 8, 15, 22 - Louicius Michel

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Gain the skills and certifications to become a financial advisor. 

The Canadian Investment Funds Course Exam offered by Burman University meets the provincial Securities Commission’s requirements for you to earn your mutual fund license. This course provides foundational knowledge that prepares you to give your clients effective advice on mutual fund investments. It also provides insight into your legal, ethical and professional responsibilities as a mutual fund representative. Completing this course will help you meet regulatory requirements to register as a Mutual Fund Dealer.

This course is offered on the IFSE platform at a reduced cost and is IFSE Certified.

Wednesdays (6 - 9 PM) – Feb 7, 14, 21, 28, Mar 6, 13, 20 & 27 – Breeann Burghardt

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In an economy that constantly fluctuates, many families and individuals are looking for support with their finances. Through this course, you will be acquainted with the principles and practices of money management. It provides you with the tools for financial planning, cash flow management, private savings and investments. As a result, you will be able to improve how families manage their financial resources and advise them on setting financial goals, protecting their income, planning for their retirement and estate, and saving and investing.

Date / Times TBA

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Get a head start that will attract employers in the financial industry with the Introduction to Banking and Financial Institutions. For you to better understand your future career in finance, this course will introduce you to the structure and operation of the Canadian financial industry. It provides actionable information on the financial market and the nature of its institutions, such as banks, credit unions, quasi-banks, and the primary and secondary markets. It also emphasizes how these institutions affect everyday life, business profits, and the production of goods and services for your future clients.

Tuesdays (6 - 9 PM) – Feb 6, 13, 20, 27 & Mar 5, 12, 19 & 26 Alexey Glushchenko

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Whether you are looking to support individuals, families or businesses with their real estate and insurance decisions, you can have the skills to help them with these major financial transactions. This course will provide insight into the financial roles real estate and insurance have played in the performance of the provincial economy and private investment opportunities.

Mondays (6 - 9 PM) - Feb 5, 12, 19, 26 & Mar 4, 11, 18, 25 Alexey Glushchenko

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Each course that you enroll in is $300. Post-secondary and grade 12 students receive a discount, so each course is only $200 to enroll. 

The online micro-credentials courses are 8 weeks long, meaning you can earn the skills you need to advance your career sooner.

You can apply for the Entrepreneurship or Finance micro-credentials program right through the website. 

Yes, the micro-credential programs offered by Burman University are recognized by employers. You gain the applicable skills employers are looking to apply to their businesses today.

To get more information on the program and the courses offered, you can contact us at Burman University or sign up for a free information session.